Social Media is more than a consumerist phenomenon: it gives the possibility to go beyond the borders of the organization and reach its stakeholders.
The co-creation of products and services can be done in collaboration with people outside the organization and engaged through the “social” tools.
Some studies show that a typical knowledge worker spends the 60% of his time in information search. Using technologies and social practices his productivity could be improved.
Many companies have introduced a policy of ” zero email ” for their internal communications , replacing email with chat or with other interactive tools.
The social world is explored and experienced by different realities to develop and put on the market the best products and services.