Knowing the customers’ preferences is always the trump card for any successful business. Especially if a product rich in experience becomes a unique product for which the customer is willing to pay more, companies need to evolve quickly and prepare to meet the demands of a different customer, much more aware of her needs, interested in a globalized product but increasingly in search of her own customized product. The role of marketing is changing and it becomes increasingly strategic in the new digital and open environment. Customer Relationship becomes an asset for companies and above all emerges the need for a new strategic plan to know their customers, getting in touch and tuning with them, sharing passions, desires and interests. Workshop participation is by invitation only and reserved to first-line Managers in charge of CRM and Customer Experience of leading Italian companies.
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Fondata nel 1983, Dimension Data sviluppa servizi e soluzioni ICT che, grazie alle competenze tecnologiche, alla capacità di operare su scala globale e allo spirito imprenditoriale, aiutano i clienti ad accelerare il conseguimento degli obiettivi di business. Dimension Data è una società del gruppo NTT.