Digital Marketing, an exclusive Workshop by invitation only, dedicated to first-line managers from the world of business, marketing, technology, media and Internet End-user companies. An important occasion where qualified people will share concrete experiences and ideas on how to transform their work and their company.
Companies have always relied on technology to innovate and to improve productivity and efficiency, but in recent years, we have seen an explosion of technologies such as mobile, social, and big data, creating enormous business opportunities. In turn, customers are increasingly willing to purchase goods and services through digital channels, just observe the growing progress of eCommerce in Italy. Customers are adopting behaviours radically different from the past and technologies allow operating on much larger scales.
Customer centricity is well founded, as well as to focus on digital strategy to create new experiences, whereas a better customer experience for the purposes customer loyalty and contacts is definitely a choice that will be rewarded in the near future.
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