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The growing interest in the adoption of Advanced and Predictive Analytics closely relates to the recognition of their ability to improve the business performance of companies. Such initiatives are increasingly present in the innovation programs of Italian companies and our research offers a detailed analysis of the market and trends of adoption by Top and Large Enterprises in Italy. The analysis carried out so far show Advanced and Predictive and Big Data Analytics initiatives are present in the 48% of cases in the innovation programs of Italian Large Enterprises, engaged in the development of multipurpose strategies to address the multiple needs of access, analysis and data management. However, we want to highlight how prevailing feedbacks indicates that most of the companies are still in an early stage of maturity to dominate these technologies and implement analytical solutions to optimize operational and strategic decisions.
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