Companies born thanks to digital technologies and to develop digital business, such as Alibaba, Amazon, Google, have since long understood the power of technology and owe much of their extraordinary innovation capabilities not to a peculiar product or service, but to the platforms on which they base their own business model. What makes them so overperforming?
It is all thanks to their own platforms, which allow them to create and develop entire communities and ecosystems, supporting a very exciting growth path.
Business Platforms premise has to be found in their ability to create value through connections and interactions between people and resources, rather than owning single resources. In addition to providing applications for specific industry needs, Business Platforms also serve as a pool of reusable functionalities and support business models that create differentiation and value. Cloud Computing is the main enabler to Business Platforms success. Although there are still some resistances, an improved network connections, access ubiquity and availability of large amounts of data makes of Cloud Computing, with the support of other digital technologies, no longer an emerging trend but the new normal. Platforms and business ecosystems are growing into a disruptive innovation model.
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